Replicantes is a singular project that transcends the traditional nursery concept, becoming a platform where native plant cultivation, contemporary art, and ecological restoration intersect. Located in Escobar, Buenos Aires, it's led by Francisco Vázquez Murillo, a grower and visual artist with a background in philosophy.
We developed Replicantes' visual identity and social media content strategy, building a distinctive tone and point of view rooted in a strategic approach that pinpoints the brand's differential.